Top Employee Experience Conferences that Welcome Marketers in 2020
Employee experience conferences great for marketers in 2020
Today’s top companies have started to merge brand, customer, and employee experiences together in their Employer Brand. Gone are the days of them functioning separately and resulting in inconsistent company impact and execution. HR and marketing professionals have started to bridge and align Customer Experience with Employee Experience.
(We really like this succinct take on Marketing’s new role in Employee Experience from Baltimore-based Substance 151 @substance151, a strategic brand communications firm.)
To help HR and marketing work together to keep consistency in employer brand, GoodSeeker @hellogoodseeker, has compiled these 5 top employee experience conferences that are a must attend for HR professionals and for marketing professionals.
GoodSeeker team picks (so far)
EX IMPACT Summit
Dates: February 26-28, 2020
Location: Crown Plaza Downtown Orlando
Registration Price: Check official website for details
Why HR and Marketing Should Attend: EX Impact will provide attendees with a speaker track that focuses on Talent, Culture, Employee Experience, and Service Design. They have an array of HR professionals that will be speaking. But what makes this conference unique is that they also have Design and Storytelling Experience speakers.
Jenine Lurie of Humans in Service Design and Kevin Finke of Willow LLC are just to name a couple. One out of the five benefit themes that EX Impact will be focusing on is “Understanding the importance of human-centered design for building an engaging culture”.
Speaker we are pumped about: Jenine Lurie, Service Design @DisruptiveExpert. Jenine will walk through how to Implement effective UX design to set up your digital employee engagement transformation for success. Learn more about her on LinkedIn.
IAMPHENOM
Dates: March 3- 5, 2020
Location: Philadelphia 201 Hotel
Registration Price: Check official website for details
Why HR and Marketing Should Attend: The IAMPHENOM conference hits on all 4 pillars of Employer Brand: Candidate Experience, Recruitment Experience, Employee Experience, and Management Experience. IAMPHENOM focuses on capturing attention with engaging content that builds a connection between talent and marketing. Attendees can expect breakout sessions that cover recruitment marketing strategy, capturing candidates’ attention with engaging content, internal mobility for employee engagement, and so much more!
Speaker we are pumped about: Josh Bersin, Author @Josh_Bersin. Josh will help you breach the gap between experience and technology. Learn more about this HR futurist on his LinkedIn.
X4: The Experience MGMT
Dates: March 10-13, 2020
Location: Salt Palace Convention Center Downtown Salt Lake City
Registration Price: Check official website for details
Why HR and Marketing Should Attend: X4 is considered the annual gathering of experience leaders. Attendees will be led by industry leaders that have proven to be experts in customer, employee, product, and brand experiences. Ellen DeGeneres and Michelle Obama are two of the keynote speakers. Even though it will be fascinating to listen to them share their business breakthroughs, there are other speakers that make X4 worthy of our list. Chloe Gottleib, Director of Product Design for Google Apps and Patrizio Spagnoletto, SVP Marketing & Head of Brand for Hulu should get Marketing professionals super excited. With over 60 breakout sessions, X4 has something for all HR and Marketing leaders.
Speaker we are pumped about: Patrizio Spagnoletto, SVP Marketing @patospago. Patrizio will be guiding you through breakthrough brand experiences. Learn more about him on LinkedIn.
Workhuman Live
Dates: May 11-14, 2020
Location: Henry B. Gonzalez Convention Center San Antonio
Registration Price: Check official website for details
Why HR and Marketing Should Attend: Workhuman Live is the outlier of HR conferences, which is why it made our list. They are known for providing a positive environment where transformative ideas can have a far-reaching influence. This conference will focus on the human relationships that go beyond HR which is why Marketing will benefit tremendously from leaders who make you think beyond the granular of human interactions. Attendees can expect a truly unique and unconventional experience to employer branding and employee experience.
Speaker we are pumped about: Brittany Forsyth, Chief Talent Officer @BritForsyth. Brittany will lead you through a real view on workplace culture and what it really means. Learn more about her on LinkedIn.
Culture Summit
Dates: July 14-16, 2020
Location: City View Metreon San Francisco
Registration Price: Check official website for details
Why HR and Marketing Should Attend: Culture Summit’s tag line says it all, “Build the Culture You want to Work in.” From this summit, attendees can expect to walk away with tangible tools they can apply immediately. Marketing and HR professionals are encouraged to attend workshops where they can take advantage of hands on training that will streamline the employee experience. Bruce Daisley, VP of Twitter Europe will be a speaker sharing his insights on how he helped shape the communication powerhouse that is Twitter.
Speaker we are pumped about: VP & Author @brucedaisley. Bruce Daisley will help you apply practical tools to insure that employee experience guides your business. Learn more about this #1 Bestselling Author on LinkedIn.
A growing list of top events
This is not a complete list of HR or Marketing conferences focused on employee experience and HR brand marketing available in 2020. Have a conference that you believe helps acknowledges the power of engaging Marketing in efforts to tell the employee experience story for growing employer brands? Share it in the comments.