Why You Need to Use Employee Stories to Drive More Quality Candidates to Open Jobs

WHY THE TIME IS NOW FOR EMPLOYEE STORIES

Maybe your company has tried collecting employee stories in the past and it fizzled out. Maybe the system you used to collect stories was inefficient. But if you’re not already thinking about using employee stories to amp up your employer branding and drive more quality candidates to your open jobs - the time is now.

Employee content is a great investment if you're trying to get more high-quality candidates to apply to your hard to fill positions.

Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there (LinkedIn).

But here’s the problem: According to Rally Recruitment Marketing’s recent research, when comparing the first 5 weeks of 2022 versus the last 5 weeks of 2021, employers published 21% more jobs content but candidates engaged 62% less.

This means that candidates are not clicking on job ads and companies are likely wasting their time and money on them. The answer is for companies to create employee content since engagement with this type of content is up by 174%. In sum: If you want to get in front of more candidates, create more Employee Generated Content. And it’s easier than ever to do this with GoodSeeker.

We built GoodSeeker to radically simplify and scale employee content efforts. Take your hiring efforts to the next level by utilizing your employee stories to promote open jobs!

BIG IDEA: LINK STORIES TO OPEN JOBS!

We’ve discovered a unique and easy way to combine what job seekers are looking for (more trusted employee content about work experiences), with the need to get more quality candidates applying to open jobs.

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Let employees promote open jobs in their stories.

What’s needed is a reliable stream of employee generated stories, video testimonials, and related culture content combined with job endorsements recommended by employees.

GoodSeeker was built to automate this.

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